Mission: 1%

At our very core, we're committed to improving all life on the planet: human, animal and plant— in the air, on the ground and in the ocean. By pledging 1% of our entire gross revenue across all Alt Saints' brands, we're actively supporting local and international grassroots environmental groups making a positive difference through their work.

Thinking globally and acting locally, our focus is to actively involve our local communities in improving life in their local areas and then, trickle outwards to the world.

Purpose is in our DNA

We're committed to People, Planet & Prosperity for all.

Alt Saints has four Core Company Values, each representing personal responsibility and an absolute commitment to creating a better reality internally and for the world around us.

As a company, we invest in our team's wellbeing by offering shares in the company, providing a monthly wellness allowance and access to an education platform where they can learn any skill, whether it's for personal growth, professional advancement or purely out of interest. With a commitment to self-care and personal growth, we prepare ourselves to be of service to the planet.

Core Value 1: Put the oxygen mask on yourself

“As you grow older, you will discover that you have two hands, one for helping yourself, the other for helping others.”
— Maya Angelou

Bring your story, bring your authentic self, bring your hopes and bring your (huge) dreams. Strive to be your very best and never ever ever give up on yourself. You’re here because of your unique gifts and your desire to do something meaningful. By continuing to work on your mind, your body and your soul, you’re preparing to be your best and most powerful in service to the world. Lead by example; at every level and every moment, be present, be mindful, be loving. As you shine your light, you ignite the path for others to shine their light.

Core Value 2: We're one team

"Talent wins games, but teamwork and intelligence win championships."
– Michael Jordan

Create a space of emotional and physical safety for each other. Pause, listen and hear. As you progress, lean back and bring someone along with you. Be a passionate and compassionate Team Player. Be curious and ask for support. Embrace difference and demand unity. Celebrate successes and celebrate each other. We accelerate each other in pursuit of our mission and in doing so, we break down barriers. It’s when we breathe enthusiasm, share our skills, knowledge and experience that we become a powerful force for the greater good.

Core Value 3: Wow our community 

“Do what you do so well that they will want to see it again and bring their friends.”
– Walt Disney

Our message is an invitation, as is our food. We create food that tingles the taste buds and touches the souls of our community. We are present and we serve from the heart; deliver world-class hospitality that goes beyond a transaction and by doing so, we create heart-felt and memorable connections. Be famous for service that brings a smile; after each interaction, our customers leave in a higher vibe than when they entered. 

Core Value 4: Elevate the world around us

"Never doubt that a small group of thoughtful, committed citizens can change the world; indeed, it's the only thing that ever has."
— Margaret Mead


With an absence of judgement, drama and finger-pointing, our mission is to improve life for all living things and leave the planet in a better place.

We think globally and act locally.

At the very core of what we do, we not only consume what’s good for us and the planet, we passionately create a better world, cleaner environments, protection of all life and we actively support people and organisations who are also working to improve life.

Our Mission: 1% program is our way of effecting real change in our natural environment and with our added commitment to supporting our team and communities, we're paving the way for other purpose-driven companies to join our Mission: 1% approach.

We're always keen to explore aligned partnerships so please contact us.

With love, always,
Charbel Zeaiter
Founder & CEO