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Geeking out

on CFUs:

(a Love Story)


A CFU is a Colony Forming
Unit
, a measure used in
microbiology to estimate
the number of viable cells in a
liquid sample. In this story, our Live Juice CFUs are naturally fermented probiotics.

A CFU is a Colony Forming Unit, a measure used in microbiology to estimate the number of viable bacteria or fungal cells in a sample.

The basis of our Live Juice is Saccharomyces cerevisiae aka S. cerevisiae aka Saccharomyces boulardii. This S. cerevisiae is referred to as a “probiotic,” a friendly organism that helps to fight off disease-causing organisms in the gut such as bacteria and yeast. S. cerevisiae has been used for aeons in food and wine. In their book “Nonvitamin and Nonmineral Nutritional Supplements by Seyed Nabavi and Ana Sanches Silva, they mention some of the health benefits of S. cerevisiae:

The basis of our Live Juice is Saccharomyces cerevisiae aka S. cerevisiae aka Saccharomyces boulardii. This S. cerevisiae is referred to as a “probiotic,” a friendly organism that helps to fight off disease-causing organisms in the gut such as bacteria and yeast.

S. cerevisiae has been used for aeons in food and wine. In their book“Nonvitamin and Nonmineral Nutritional Supplements” by Seyed Nabavi Ana Sanches Silva, they mention some of the health benefits of S. cerevisiae:

S. cerevisiae [has] been shown to exhibit physiological activities and health effects in humans. S. cerevisiae has been used traditionally as a neuroprotective, antioxidant, antidiabetic, antiinflammatory, immune booster, antimalarial, and antitumoral. Studies have shown that S. cerevisiae metabolites can be helpful in treating many problems like acute respiratory diseases, cardiovascular disorders, and immune-compromised diseases.

S. cerevisiae [has] been shown to exhibit physiological activities and health effects in humans. S. cerevisiae has been used traditionally as a neuroprotective, antioxidant, antidiabetic, antiinflammatory, immune booster, antimalarial, and antitumoral. Studies have shown that S. cerevisiae metabolites can be helpful in treating many problems like acute respiratory diseases, cardiovascular disorders, and immune-compromised diseases.

Other studies show that S. cerevisiae is used for general digestion problems, irritable bowel syndrome (IBS), inflammatory bowel syndrome (IBD, Crohn’s disease, ulcerative colitis), Lyme disease, a bowel disorder called relapsing Clostridium difficile colitis, bacterial overgrowth in short bowel syndrome, lactose intolerance, urinary tract infections (UTIs), vaginal yeast infections, high cholesterol levels, hives, fever blisters, canker sores, and teenage acne.

The process: meet

our Colony

The Process:
meet our
Colony

Let’s note that before we even begin our fermentation process, our culture starts with tens of thousands of viable, living, eager probiotics per millilitre. That’s a big colony.

We add this culture to freshly pressed apple juice and let the microorganisms do their magic with the natural sugars that are found in the juice. As the colony chomps away at the sugar, it starts to bubble naturally, creating a perfect storm of oxygen and warmer liquid, giving space for the colony to multiply rapidly; this process is referred to as binary fission.

Have you seen the scene in the movie Gremlins where they jump into the pool? It’s much like that. A probiotic super multiplication over 7 days. We stop the process before our ferment turns alcoholic and what we’re left with is more like an army of viable probiotics than a colony. Still, let’s keep referring to them as a colony.

Millions & millions

of CFUS per bottle.

Once the fermentation process is halted, we filter out the solids and we add the Live Juice base to your cold-pressed juice, giving you millions, and millions, and millions of viable probiotics per bottle.

85 million probiotics per bottle

Sorry Kombucha, it's been nice knowing you but ...

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